In the mid-1970s, Antonio Villaseñor directed a project development office and component prototypes for various sectors, including manufacturers of radio and television sets, printers, security systems... and, also, one of the only two coffee machine factories in Spain, with which he collaborated in the development of one of its new models.

Villaseñor wanted to go one step further and explore the possibilities of manufacturing, entirely by himself, a coffee machine that would improve the features of what existed on the market at that time. It was then that 'La Rocca Exprés' was born. The beautiful view from his house to "the Rock" (La Roca) of San Roque (Gibraltar) was the inspiration to name his factory in such a way.

Currently, La Rocca Exprés continues to work to remain among the most innovative and avant-garde companies in the sector, with novelties and innovations that are part of the history of the evolution of espresso machines.

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